Gasar a cikin kasuwar e-kasuwanci ta kan iyaka tana ƙara yin zafi, kuma yawancin masu siyarwa suna neman kasuwanni masu tasowa.A cikin 2022, kasuwancin e-commerce na Latin Amurka zai haɓaka cikin sauri a ƙimar haɓakar 20.4%, don haka ba za a iya yin la'akari da yuwuwar kasuwancin sa ba.
Haɓaka kasuwancin e-commerce na kan iyaka a Latin Amurka ya dogara ne akan halaye masu zuwa:
1. Ƙasar tana da yawa kuma yawan jama'a yana da yawa
Fadin filin yana da murabba'in kilomita miliyan 20.7.Ya zuwa Afrilu 2022, jimlar yawan jama'a kusan miliyan 700 ne, kuma yawan jama'a yana nuna ƙanana.
2. Ci gaban tattalin arziki mai dorewa
A cewar wani rahoto da Hukumar Tattalin Arziki ta Majalisar Dinkin Duniya mai kula da yankin Latin Amurka da Caribbean ta fitar a baya, ana sa ran tattalin arzikin Latin Amurka zai bunkasa da kashi 3.7% a shekarar 2022. Bugu da kari, Latin Amurka, a matsayin yankin da ke da yawan karuwar jama'a a birane da kuma yawan jama'a. rabo a tsakanin ƙasashe da yankuna masu tasowa, yana da ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙauyuka, wanda ke ba da kyakkyawan tushe ga ci gaban kamfanonin Intanet.
3. Shaharar Intanet da Yaɗuwar Amfani da Wayoyin Waya
Adadin shiga Intanet ɗin sa ya wuce 60%, kuma fiye da 74% na masu amfani sun zaɓi yin siyayya ta kan layi, haɓakar 19% sama da 2020. Ana sa ran adadin masu amfani da yanar gizo a yankin zai tashi daga miliyan 172 zuwa miliyan 435 nan da 2031. A cewar Don Binciken Forrester, amfani da kan layi a Argentina, Brazil, Chile, Colombia, Mexico da Peru zai kai dalar Amurka biliyan 129 a cikin 2023.
A halin yanzu, manyan dandamalin kasuwancin e-commerce a cikin kasuwar Latin Amurka sun haɗa da Mercadolibre, Linio, Dafiti, Americanas, AliExpress, SHEIN da Shopee.Dangane da bayanan tallace-tallacen dandamali, samfuran samfuran da suka fi shahara a kasuwannin Latin Amurka sune:
1. Kayan lantarki
Ana sa ran kasuwar kayan lantarki ta masu amfani da ita za ta sami babban ci gaba a cikin 'yan shekaru masu zuwa, kuma bisa ga bayanan leken asirin Mordor, adadin haɓakar haɓakar shekara-shekara yayin 2022-2027 ana tsammanin zai kai 8.4%.Masu amfani da Latin Amurka kuma suna ganin karuwar buƙatun na'urorin haɗi, na'urorin gida masu wayo da sauran fasahohin gida masu wayo, tare da mai da hankali kan ƙasashe kamar Mexico, Brazil da Argentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Nishaɗi da nishaɗi:
Kasuwar Latin Amurka tana da babban buƙatu na na'urorin wasan bidiyo da kayan wasan yara, gami da na'urorin wasan bidiyo, na'urorin nesa da na'urorin haɗi.Saboda yawan mutanen da ke tsakanin shekaru 0-14 a Latin Amurka ya kai kashi 23.8%, su ne babban ƙarfin amfani da kayan wasan yara da wasanni.A cikin wannan nau'in, samfuran da suka fi shahara sun haɗa da na'urorin wasan bidiyo na bidiyo, wasannin motsa jiki, kayan wasan kwaikwayo masu alama, tsana, wasannin motsa jiki, wasannin allo, da kayan wasa masu kyau, da sauransu.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Kayan aikin gida:
Kayan aikin gida sanannen nau'in samfuri ne a kasuwannin kasuwancin e-commerce na Latin Amurka, tare da masu siye na Brazil, Mexica da Argentina suna haɓaka haɓakar wannan rukunin.A cewar Globaldata, siyar da kayan aikin gida a yankin zai karu da kashi 9% a shekarar 2021, tare da darajar kasuwa ta dala biliyan 13.Har ila yau, 'yan kasuwa za su iya mayar da hankali kan kayan dafa abinci, irin su fryers, tukwane masu aiki da yawa da saitin kayan girki.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Bayan shiga kasuwar Latin Amurka, ta yaya 'yan kasuwa za su kara bude kasuwar?
1. Mai da hankali kan bukatun gida
Mutunta samfuri na musamman da buƙatun sabis na masu amfani da gida, kuma zaɓi samfuran ta hanyar da aka yi niyya.Kuma zaɓin nau'ikan dole ne ya dace da takaddun shaida na gida daidai.
2. Hanyar biyan kuɗi
Kudi shine mafi mashahuri hanyar biyan kuɗi a Latin Amurka, kuma adadin biyan kuɗin wayar hannu shima yana da yawa.Ya kamata 'yan kasuwa su goyi bayan manyan hanyoyin biyan kuɗi na gida don haɓaka ƙwarewar mai amfani.
3. Social Media
Dangane da bayanan eMarketer, kusan mutane miliyan 400 a wannan yanki za su yi amfani da dandamali na zamantakewa a cikin 2022, kuma zai kasance yankin da ke da mafi yawan masu amfani da kafofin watsa labarun.Ya kamata 'yan kasuwa su yi amfani da kafofin watsa labarun a hankali don taimakawa cikin sauri shiga kasuwa.
4. Dabaru
Ƙididdiga na dabaru a Latin Amurka yana da ƙasa, kuma akwai ƙa'idodi da yawa da rikitarwa.Misali, Mexico tana da tsauraran ka'idoji kan shigo da kwastam, dubawa, haraji, takaddun shaida, da dai sauransu. - karshen sufuri mafita ga masu sayarwa.
Lokacin aikawa: Afrilu-17-2023
