Cin abinci yana haifar da buƙatar kayan aiki da sufuri ga Mexico

Mercado: 62% na masu amfani da Mexico suna amfani da su don neman samfuran da suke so akan layi

Kwanan nan, domin samun cikakkiyar fahimtar yanayin siyayya da halayen masu amfani da Mexico, Mercado Libre Ads ya gudanar da wani bincike kuma ya gano cewa masu amfani da Mexico sun fi saba da neman samfuran da suke son siya akan gidajen yanar gizo na kasuwancin e-commerce.

Dangane da bayanan, 62% na masu amfani da Mexico sun ce suna son neman samfuran da suka fi so ta hanyar binciken kan layi.Daga cikin su, 80% na masu amfani da Mexico yawanci suna neman samfurin da aka yi niyya kai tsaye akan dandalin kasuwancin e-commerce.Ana iya ganin cewa halayen sayayya na masu amfani da Mexico sun yi daidai da yanayin halin yanzu.Suna bin sababbin abubuwa, suna ba da shawarwari, da kuma kula da wasanni da lafiya, musamman a cikin kulawar mutum.Rukunin da ke da mafi saurin girma bincike akan dandamalin kasuwancin e-commerce na Mexico sune kamar haka:

Sassan mota (+49%)

Sauti & Bidiyo (+41%)

Tufafi, jakunkuna da takalma (+39%)

Idan aka kwatanta da na baya, waɗannan nau'ikan suna cikin yanayin ci gaba da ci gaba, kodayake haɓakar haɓakar ya ragu:

Wasanni & Jiyya (+16%)

Waya & Waya (+14%)

Kwamfuta (+14%)

Baya ga gagarumin haɓakar ƙarar bincike na nau'ikan samfura, yawan binciken shahararrun kalmomi kuma ya fi yawa.Dangane da bayanan tallace-tallace na Mercado Libre, manyan kalmomi 10 da masu amfani da Intanet ke yawan amfani da su a Mexico a cikin 2022 sune:

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Bugu da kari, Tallace-tallacen Mercado Libre kuma sun raba wasu wasu bayanai masu ban sha'awa, waɗanda ke nuna cewa masu amfani da Mexico sun fi buɗe ido don siyayya.Da farko, mun gano cewa masu amfani da Mexico suna da abokantaka na muhalli sosai.98% na masu amfani da Mexico sun ce suna da ra'ayi mai dorewa.Ko da mafi ban sha'awa, kalmar "alfahari" (ma'auni ga al'ummar LGBTQ+) ana neman sau 10 akan dandalin Meikeduo fiye da yadda yake a cikin 2021, musamman ga abubuwa kamar su tufafi, riga, da takalma.Mercado Libre ya kasance ɗayan wuraren siyayya da aka fi so ga Mexicans.Dangane da wani binciken da Tandem Up (Hukumar ƙwararrun kasuwar GrupoViko ta yi kwanan nan), Mercado Libre yana da wayar da kan jama'a 97% tsakanin masu amfani da Mexico da ƙimar shiga kasuwa na 85% a cikin Mexico, har ma ya zarce babbar kasuwar e-commerce ta Amurka.

A cikin 2022, Mexico ta zama ɗayan mafi yawan yankuna na dandamali na kasuwancin e-commerce a Latin Amurka, kuma tana da mafi girman matakin sa hannun masu amfani.Yawan ci gaban kasuwancinta na e-commerce zai kai 55%, kuma adadin masu amfani zai kai miliyan 82. Saurin haɓakar kasuwancin e-commerce na Mexico ba kawai saboda gaskiyar cewa dandamalin e-commerce yana ba masu amfani da nau'ikan iri-iri. na samfurori don saduwa da buƙatun siyayya daban-daban, amma kuma saboda dandalin e-commerce yana haɓaka haɓakar sufuri da ƙwarewar bayarwa, kamar yaƙin neman zaɓe na "Ahorita", yana buƙatar yan kasuwa don kammala oda a cikin sa'o'i 24

Dangane da magana, buƙatun don dacewar kayan aiki da sufuri zasu kasance mafi girma.Yawancin lokaci a wannan lokacin, kowa zai zaɓi isar da sako ko jigilar iska.Matsakaicin lokaci shine kwanaki 3-5 na aiki, kuma lokaci don jigilar teku shine kimanin kwanaki 35-45, wanda zai shafi kwarewar mai siye.ji.A cikin 2023, Mexico ta zama ɗayan yankuna masu aiki don dandamali na e-kasuwanci a Latin Amurka, kuma ikon kashe kuɗin masu amfani yana haɓaka cikin sauri.